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5g Antennae, Speed Infrastructure

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What Is a Freemium?

What Is a Freemium?

A combination of the words “free” and “premium,” the term freemium is a type of business model that involves offering customers both complementary and extra-cost services. A company provides simple and basic services for free for the user to try; it also offers more advanced services or additional features at a premium.

The term freemium is attributed to Jarid Lukin of Alacra, a provider of corporate information and workflow tools, who coined it in 2006. The practice, however, dates from the 1980s.

Understanding Freemiums

Under a freemium model, a business gives away a service at no cost to the consumer as a way to establish the foundation for future transactions. By offering basic-level services for free, companies build relationships with customers, eventually offering them advanced services, add-ons, enhanced storage or usage limits, or an ad-free user experience for an extra cost.

The freemium model tends to work well for Internet-based businesses with small customer acquisition costs, but high lifetime value. The freemium business model allows users to utilize basic features of a software, game or service free, then charges for “upgrades” to the basic package. It is a popular tactic for companies just starting out as they try to lure users to their software or service.

[Important: Freemiums as a practice date from the 1980s, though the term was coined in 2006.]

Since the 1980s, freemium has been common practice with many computer software companies. They offer basic programs to consumers that are free to try but have limited capabilities; to get the full package, you have to upgrade and pay a charge. It is a popular model for game companies as well. All people are welcome to play the game for free, but special features and more advanced levels are only unlocked when the user pays for them.

Freemium games and services can catch users off guard, as they may not be aware of how much they (or their kids) are spending on the game, as payments are made in small increments.


  • Freemiums represent a business model in which a company offers basic features to users at no cost and charges a premium for supplemental or advanced features.

  • Freemium as a practice dates from the 1980s, though the term was coined in 2006.

  • Freemiums are especially popular among computer software makers/providers and Internet-based businesses.

Examples of Freemiums

An example of a company that uses the freemium business model is Skype, the firm that allows you to make video or voice calls over the Internet. There’s no cost to set up a Skype account, the software can be downloaded for free, and there’s no charge for their basic service—calling from a computer (or a cell phone or tablet) to another computer.

But for more advanced services, such as placing a call to a landline or mobile phone, you do have to pay, albeit a small amount compared to conventional phone company charges. Text messages and video conferencing among as many as 10 users are other premium services.

Another popular employer of freemium—one of the earliest to do so—is King, the developer of the highly popular Internet game Candy Crush Saga. The addictive activity, available on the site, on Facebook, and on apps, is free to play. It allows users an allotted number of lives within a certain timeframe, but charges for extra lives if one wanted to play more during that window. Users also can pay for “boosters” or extra moves to help win the levels and advance through the game more easily.

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4 Mistakes Freelancer Should Avoid in 2020

There are many words one could use to describe a freelance career – among them are fun, flexible, challenging, exciting, and interesting. But one word that few seasoned freelancers will use is ‘easy’. Although freelancing empowers you to work as independent agent and may offer a more flexible lifestyle than a corporate career, it can also be extremely demanding.

Whether you’re a graphic designer, a writer, a developer, a trainer or a videographer, you’ll probably face long hours, unpredictable revenue streams, and high client expectations. Because you’re flying solo, there is little room for error – underquoting on a big job, taking on more work than you can handle, and unreasonable client demands can all put a big dent in your profits.

Here are a few of the most common mistakes freelancers make, along with tips to avoid them:

  1. Not staying on top of the finances.
  2. Spreading yourself too thin.
  3. Failing to set terms and conditions with clients.
  4. Neglecting the non-billable aspects of the business.

Let’s jump in to the tips.

Mistake #1: Not staying on top of the finances

Many people move from a full-time job to a freelance career with only a vague idea of the financial implications. Your earning power might look high when you look at it as a per-hour number, but it’s important to remember that you’ll need to pay for many things yourself that your company would have supplied when you were working full-time.

Inexperienced freelancers often discover that their earnings fall short once they have made provision for things like business expenses (accounting fees, computer equipment, stationery, etc.), annual leave and sick leave, and personal income tax. Some also don’t take into account that not every client can be relied on to pay cash on delivery or even within 30 days.

How to avoid this mistake

  • It’s important to build a buffer of three to six months in your bank account, so that you can keep going when clients are slow to pay or business is quiet.
  • Keep financial records – for example, on a basic cloud accounting package or spreadsheet – so that you can understand your expenses and income.
  • Don’t just look at your bank account – keep track of the money due to you and the money you must pay out in the future.
  • Find a tax practitioner to help you file accurate tax returns and to ensure you claim all deductible business expenses against your income.

Mistake #2: Spreading yourself too thin

When freelancers are chatting, the conversation will inevitably turn to the ‘feast or famine’ nature of freelance work. Because you know that there could be dry spells in the future or because you simply want to maximise earnings, you might find yourself taking on more work than any person can reasonably complete in a working week.

This is a recipe for burnout – trying to sustain 70-hour weeks for too long could negatively affect your health. Plus, if you are trying to do more work than you can handle, your deliverables may slide. You could miss deadlines or produce work that is not up to your usual quality, in turn harming your relationships with your clients.

How to avoid this mistake

  • Find a freelancer buddy you can trust and agree to share overflow work with each other.
  • Politely turn down work rather than agreeing to it and fail to deliver. Thank the client the opportunity and stay in touch.
  • Outsource non-core work, such as your admin, so that you can focus on stuff that generates revenue.
  • Agree service levels and delivery times with repeat clients (see next section).

Mistake #3: Failing to set terms and conditions with clients

If you’re running a home-based freelance business, you’re not going to have corporate lawyers and accountants forcing you to dot the i’s and cross the t’s when you engage with your clients. If your clients are mostly individuals or small businesses, it’s easy to let things like contracts or terms and conditions slide.

The result can be that your clients don’t pay you on time because you haven’t made a formal agreement about your payment terms. Or you could get a client who expects instant turnaround times and 24-hour availability because you have not outlined the service levels you are willing to offer.

How to avoid this mistake

  • Draft a standard set of terms and conditions for your business – a good place to start is Google templates for freelance contracts.
  • Include the basics – payment terms, delivery dates, deposits for work etc. – on your quotes and invoices.
  • Ask clients to acknowledge that they have seen and understand your terms and conditions.
  • When dealing with large companies, you probably won’t get to set your own terms. But do scrutinise any supplier contracts they ask you to sign carefully.

Mistake #4: Neglecting the non-billable aspects of the business

The freelance world is a non-stop hustle and you may decide that you need to spend every hour on billables as long as the work is flowing in. But in the meantime, problems could be stacking up for your business because you are not looking after the essentials like networking, marketing, upskilling yourself or administration.

Some of the consequences could include missing tax deadlines because you’re not on top of the admin; work drying up after your present engagements are finished because you have not been selling yourself; or failing to keep pace with the skills and capabilities the market needs in a year or two from now because you don’t spend enough time building your skills.

How to avoid this mistake

  • Allocate time in your calendar each week for the things that aren’t billable, yet are important for running a successful business.
  • Again, outsource work you don’t enjoy or that doesn’t generate income, especially if someone else can do it below your usual hourly rate.
  • Remember to build allowance for the time you spend on training, admin, marketing, and so forth into your rates. It is part of the cost of running your business.
  • Make technology work for you! For example, use accounting software to automate some of your admin. Or set up a website to promote your business. With GoDaddy’s Website Builder, you can get this asset up-and-running in less than an hour.

Learn from your mistakes

Most freelancers make mistakes when they start out on their own or branch into a new service or industry. The important thing is to treat mistakes as learning experiences, so you can avoid them in the future. Getting discouraged by a setback or mistake would be the biggest mistake of all.

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What Is 5g?

Everything You Need to Know About 5G

Q: What is 5G?

A: 5G is the 5th generation mobile network. It will take a much larger role than previous generations.

5G will elevate the mobile network to not only interconnect people, but also interconnect and control machines, objects, and devices. It will deliver new levels of performance and efficiency that will empower new user experiences and connect new industries. 5G will deliver multi-Gbps peak rates, ultra-low latency, massive capacity, and more uniform user experience. For the latest information on 5G, you should visit our 5G website.

Q: What are the other generations of mobile networks?

A: The other mobile network generations are 1G, 2G, 3G, and 4G.

  • 1G delivered analog voice.
  • 2G introduced digital voice (e.g., CDMA).
  • 3G brought mobile data (e.g., CDMA2000).
  • 4G LTE ushered in the era of mobile Internet.

Q. What are the benefits of 5G?

A: 5G is a new kind of network: a platform for innovations that will not only enhances today’s mobile broadband services, but will also expand mobile networks to support a vast diversity of devices and services and connect new industries with improved performance, efficiency, and cost. 5G will redefine a broad range of industries with connected services from retail to education, transportation to entertainment, and everything in between. We see 5G as technology as transformative as the automobile and electricity.

Through a landmark 5G Economy study, we found that 5G’s full economic effect will be realized across the globe by 2035, supporting a wide range of industries and potentially producing up to $12 trillion worth of goods and services.

The study also revealed that the 5G value chain (OEMs, operators, content creators, app developers and consumers) could alone generate up to $3.5 trillion in overall aggregate revenue by 2035 and support up to 22 million jobs, or more than one job for every person in Beijing, China. Of course, there are many emerging and new applications that are yet to be completely defined or even known today. That is why only time will tell what the full “5G effect” is going to be.

Q: What services and use cases do you see for 5G?

A: In general, 5G use cases can be broadly categorized into three main types of connected services:

  • Enhanced Mobile Broadband: 5G will not only make our smartphones better, but it will also usher in new immersive experiences, such as VR and AR, with faster, more uniform data rates, lower latency, and cost-per-bit.
  • Mission-Critical communications: 5G will enable new services that can transform industries with ultra-reliable/available, low latency links—such as remote control of critical infrastructure, vehicles, and medical procedures.
  • Massive Internet of Things: 5G will seamlessly connect a massive number of embedded sensors in virtually everything through the ability to scale down in data rates, power and mobility to provide extremely lean/low-cost solutions.
  • A defining capability of 5G is also the design for forward compatibility—the ability to flexibly support future services that are unknown today.

Q: How fast is 5G?

A: Per IMT-2020 requirements, 5G is expected to deliver peak data rates up to 20 Gbps. Qualcomm Technologies’ first 5G NR modem, the Qualcomm® Snapdragon™ X50 5G modem, is designed to achieve up to 5 Gbps in downlink peak data rate.

But 5G is more than about just how “fast” it is. In addition to higher peak data rates, 5G will provide much more network capacity by expanding into new spectrum, such as millimeter wave (mmWave). 5G will also deliver much lower latency for a quicker immediate response, and an overall more uniform user experience so that the data rates stay consistently high even when users are moving around. Moreover, the new 5G NR (New Radio) mobile network will be backed up by Gigabit LTE coverage foundation, which will provide ubiquitous Gigabit-class connectivity.

Q: What are the key differentiating 5G technologies?

A: 5G is bringing a wide range of technology inventions in both the 5G NR (New Radio) air interface design as well as the 5G NextGen core network.

The new 5G NR air interface introduces many foundational wireless inventions, and in our opinion, the top five are:

  1. Scalable OFDM numerology with 2n scaling of subcarrier spacing
  2. Flexible, dynamic, self-contained TDD subframe design
  3. Advanced, flexible LDPC channel coding
  4. Advanced massive MIMO antenna technologies
  5. Advanced spectrum sharing techniques

For more details on these key 5G NR technologies, please read this 5G NR inventions blog post.

Q: How does 5G work?

A: Like 4G LTE, 5G is also OFDM-based and will operate based on the same mobile networking principles. However, the new 5G NR (New Radio) air interface will further enhance OFDM to deliver a much higher degree of flexibility and scalability. For more details on 5G waveform and multiple access techniques, please refer to this this 5G waveform whitepaper.

5G will not only deliver faster, better mobile broadband services compared to 4G LTE, but it will also expand into new service areas, such as mission-critical communications and connecting the massive IoT. This is enabled by many new 5G NR air interface design techniques, such as a new self-contained TDD subframe design; for more detailed information on 5G and to understand the specific 5G NR design components, please refer to this 5G NR whitepaper.

Q: When is 5G coming out?

A: 5G should be available in 2019. 3GPP (3rd Generation Partnership Project, the standards body that is helping define 5G) made a decision to accelerate the initial phase of 5G NR (New Radio) – the new global 5G standard – to begin in 2019.

It is important to note that initial 5G NR deployments will focus on enhanced mobile broadband (eMBB) use cases to boost capacity and provide an elevated mobile broadband experience (faster speeds, lower latencies, etc.).

As with previous generations of mobile networks, it will take time to proliferate the new 5G network. 4G LTE will continue to grow and serve as the anchor of the 5G mobile experience (via multi-connectivity) for many years to come by providing Gigabit data rates outside 5G coverage areas.

Q: How much is 5G?

A: 5G doesn’t have a price tag yet.

A key 5G objective is to lower the cost-per-bit (data cost) compared to 4G LTE, by leveraging new and wider spectrum in higher bands including the mmWave range.

This could potentially allow mobile operators to continue offer unlimited data plans even with increasing data consumption. This can also enable new use cases and make more applications economically viable for broader adoption in a 5G network. For example, 5G can help to proliferate immersive augmented and virtual reality, which is possible today with 4G LTE but may be limited by network capacity and data costs.

Q: Who is working on 5G?

A: 5G is being driven by 3GPP, which is the standard body that also oversaw the development of 3G UMTS (including HSPA) and 4G LTE standards. 3GPP is a group of companies across the entire mobile ecosystem, all working on 5G. It ranges from infrastructure vendors and component/device manufacturers to mobile network operators and vertical service providers. Qualcomm Technologies is at the heart of the 3GPP, driving many essential inventions across all aspects of the 5G design, from the air interface to the service layer.

We expect the impact of 5G will be much greater than previous network generations. The development requirements of the new 5G network are expanding beyond the traditional mobile networking players to industries such as the automotive industry. That is why 3GPP is seeing a surge of new members that cut across a wide range of industries. It will take close collaboration among 3GPP members to make 5G a reality.

Q: What is the difference between 4G and 5G?

A: There are several differences between 4G vs 5G:

  • 5G is a unified platform that is more capable than 4G
  • 5G uses spectrum better than 4G
  • 5G is faster than 4G
  • 5G has more capacity than 4G
  • 5G has lower latency than 4G

5G is a unified platform that is more capable than 4G

While 4G LTE focused on delivering much faster mobile broadband services than 3G, 5G is designed to be a unified, more capable platform that will not only elevate mobile broadband experiences, but also support new services such as mission-critical communications and the massive IoT. 5G will also natively support all spectrum types (licensed, shared, unlicensed) and bands (low, mid, high), a wide range of deployment models (from traditional macro-cells to hotspots), as well as new ways to interconnect (such as device-to-device and multi-hop mesh).

5G uses spectrum better than 4G

5G will also get the most out of every bit of spectrum across a wide array of available spectrum regulatory paradigms and bands — from low bands below 1 GHz, to mid bands from 1 GHz to 6 GHz, to high bands known as millimeter-wave.

5G is faster than 4G

5G will be significantly faster than 4G, delivering up to 20 Gigabits-per-second peak data rates and 100+ Megabits-per-second average data rates.

5G has more capacity than 4G

5G will support a 100x increase in traffic capacity and network efficiency1.

5G has lower latency than 4G

5G has significantly lower latency to deliver more instantaneous, real-time access: a 10x decrease in end-to-end latency down to 1ms1.

Q: What is 5G Wi-Fi?

A: 5G Wi-Fi isn’t a thing.

5G is the next-generation mobile technology defined by 3GPP (3rd Generation Partnership Project) – the standard body that also overlooked the development of 3G UMTS (including HSPA) and 4G LTE standards.

Wi-Fi is defined/standardized by IEEE and promoted/certified by the Wi-Fi Alliance, not 3GPP.

A 5G user will be able to seamlessly use 5G, 4G, and Wi-Fi since 5G will interwork both with 4G and Wi-Fi, allowing a user to simultaneously be connected to 5G New Radio (NR), LTE or Wi-Fi. Similar to Wi-Fi, 5G NR will also be designed for unlicensed spectrum without requiring access to licensed spectrum, which allows more entities to deploy 5G and enjoy the benefits of 5G technology.

1 Numbers are based on IMT-2020 requirements based on the ITU vision

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